By Adriana Cárdenas (Colombia), originally published in Blog Idealistas
Being profitable and betting on a better world is possible
This is the bet of Companies registered in B certification system, a movement of companies and people convinced that a successful economy can only be achieved when companies include in their model a good social, environmental, and financial performance.
There are more than 1,600 B corporations in the world already; 205 of them are in South America, according to the official website of B system. That number for many people might not mean much, but it represents a significant beginning in the way companies operate, compared to a few years ago, when it would have been highly questionable to think it possible to combine profitability with sustainable practices.
The B Corporation competes for being the best for the world and not only of the world.
If you think the sentence above makes sense, and you have a business or social company, you might like to consider the B certification, which in addition to being delivered by B Lab, a non-profit organization in the United States, rates your company as a reliable, fair, and transparent organization.
A triple win-win: you win as a company by attracting more and better customers, the world wins thanks to your sustainable practices, and your work team wins.
What is the difference between Social Entrepreneurship, B Corporation, and CSR?
Social enterprises like B Corps generate both a positive social impact and a positive environmental impact.
However, B Corps do not necessarily work on solving a social problem. That is to say, although the model works to avoid the generation of social and environmental negative impact, a business can be dedicated to commercial activities that have nothing to do with innovation/social entrepreneurship itself.
Among them we find the Patagonia company, a B Corp that is dedicated to make and market tools and clothes for mountain climbers.
It should be noted that a social entrepreneurship can be certified as B Corp. In addition to carrying the social value in its DNA, that is its main objective, its activities can be on the same line. However, if a social entrepreneurship is not certified as a B Corp, that does not necessarily imply its activities are harmful to the environment or social quality.